As technology advances and new mediums of entertainment and marketing are developed, one often wonders, “What can I do to stand out?” A rising use of video has been noticed all over the web, especially with YouTube. However, OKBC.tv and UBCO.tv each wanted to advertise and broadcast their videos and programs in a way that would be innovative and target their specific audiences.

OKBC.tv and UBCO.tv are completely separate companies with completely different audiences.

OKBC.tv is a community based website that offers programs about news and events from around the Okanagan Valley. Think of it as your local news channel, except YOU get to choose what you watch. The site needed to target a broad audience range appeal to anyone in the Okanagan.

UBCO.tv on the other hand is developed for the faculty and students of the University of British Columbia Okanagan campus. It needed to be appealing to students and provide an exciting and innovative way to provide news and advertise services from around the campus

To help both of these companies stand out, Artistech developed a video system accompanied within Flash sites that sets the standard for innovative design. The video system is easy to use making them very user-friendly – perfect for each of their target audiences! Staff has the ability to easily add and remove new videos as needed using an integrated Content Management System (CMS). These systems are designed with the user in mind and require NO programming or coding knowledge to use. For convenience, the system offers multiple channels that allow users to categorize their content so that a user can easily find that certain video or stay up-to-date on a certain topic. To further appeal to each audience the system needed to be integrated into a website design that would target the intended viewer. While both are using a similar system they each have a different layout and website design. Compared to other video based websites, this provides content in a visually exciting design and helps to show how the same idea or system can look different. This is important in order to help promote your own distinct brand.

In their own words…
Artistech Newmedia has been instrumental in the creation and successful launch of UBCO.tv. They took our initial vision, added some of their renowned creative talents, and came up with a truly innovative product that is light-years ahead of the competition. We’re getting rave reviews for the web front-end and our staff are amazed at how easy it is to update and add content to the site. Thanks Artistech!

Don Thompson – Director, Information Technology – UBCO
UBCO.tv

Work Provided

Project Details

Project Name:
UBCO.tv
OKBC.tv
Client:
Launch Date:

This post was written by Sean K

Tags: casy study, custom website design, flash site, interactive, video