There comes a time in every business’ life when it wants to further reach out to its customers. For Pizzaway, they needed a way to offer more convenience for the customer and promote their services in order to compete with other companies. There was already a strong brand created through conventional marketing, such as radio and print, so the website had to also communicate this personality and look.
Artistech developed a Hybrid Website that displays all important information in a colorful and vibrant design. The use of a Hybrid Website allows Pizzaway to utilize the smooth and animated images for its headers but gain the Search Engine Optimization from the HTML content. This helps the site to maintain a good ranking on search engines, like Google. Studies have shown that the majority of sales are made online before a user even walks in to a store or connects with a sales person. This is the same for pizza. For this, the use of an online menu allows customers to conveniently browse and decide on their order prior to calling the store. The site also features a simple interactive gallery of their restaurant allowing customers to see and familiarize themselves with the environment. This can help make it easier for customers to recognize the store when driving by. Pizzaway is a good example of how a few simple pages can work and lead to increased marketing for your business.
Work Provided
- Professional Web Site Design
- Flash Animation
- Internet Marketing
Project Details
Project Name: www.Pizzaway.ca
Client: Dan Darragh
Launch Date: September 2008
