Comments on: Artistech at Boulder Digital Works (Day 3) http://www.artistechnewmedia.com/blog/inspiration/artistech-at-boulder-digital-works-day-3/ Single handedly bringing sexy back to the internet! Sat, 12 Jun 2010 22:33:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nick http://www.artistechnewmedia.com/blog/inspiration/artistech-at-boulder-digital-works-day-3/comment-page-1/#comment-411 Nick Fri, 29 Jan 2010 21:40:04 +0000 http://www.artistechnewmedia.com/blog/?p=852#comment-411 No kidding, eh? ;) Interesting stuff, though I think the San Diego tourism SMS campaign could be misleading. I think it's important to consider the psychology of why the SMS would be more successful. What I'm about to say isn't based on anyone else's stats, but rather a general observation: People tend to listen to the radio in their cars quite often. (You know ... while "Mobile" and "on the go". It makes sense that a 'Mobile' device would work well here. That's why they're called ... Mobile Devices.) When you're at home, you've got iTunes, computers, satellite radio, cds, xbox media centre's, cable television, the news and all the rest... When you're in your car, you've got your remote control for life (iPhone / Nexus One), and your car radio dialed into whatever happens to be convenient - or perpetually marketed and thus crammed down your throat. So when you're zipping around on your lunch break and pop radio says "Go to www.wherever.com/tourism/" for more information, you can't do that. But text "tourism" to "2502" is easy. You can do that while driving, and while it is still fresh in your mind, even though you're not supposed to. (Around here anyway ...) I think Mobile will take off because right now the big corporations are all over marketing these devices, and they happen to be convenient in our fast paced lives. That said, there will be a time when you actually want to find out more information about (for example) 'San Diego Tourism' and at that point ... SMS isn't going to cut it. You'll need a proper website - and hopefully, the people you are channeling into your website, are prepared to, and willing to spend time there because they're interested. You're not just spamming them with SMS and reaping poor feedback through convenient response options. You ENGAGE them that way, and THEN offer up the more robust user experience. Mobile devices will continue to be great tools to access 'stuff', but it's still up to us, and everyone else, to have something "real" to offer. It'll be increasingly important to have marketing plans that include Mobile, Web, Print and Radio as part of a larger plan that funnels people towards a goal. They shouldn't be arbitrarily planned out seperately, but should all work together, utilizing each others strengths to overcome a different medium's weakness. No kidding, eh? ;)

Interesting stuff, though I think the San Diego tourism SMS campaign could be misleading. I think it’s important to consider the psychology of why the SMS would be more successful.

What I’m about to say isn’t based on anyone else’s stats, but rather a general observation: People tend to listen to the radio in their cars quite often. (You know … while “Mobile” and “on the go”. It makes sense that a ‘Mobile’ device would work well here. That’s why they’re called … Mobile Devices.)

When you’re at home, you’ve got iTunes, computers, satellite radio, cds, xbox media centre’s, cable television, the news and all the rest… When you’re in your car, you’ve got your remote control for life (iPhone / Nexus One), and your car radio dialed into whatever happens to be convenient – or perpetually marketed and thus crammed down your throat.

So when you’re zipping around on your lunch break and pop radio says “Go to http://www.wherever.com/tourism/” for more information, you can’t do that. But text “tourism” to “2502″ is easy. You can do that while driving, and while it is still fresh in your mind, even though you’re not supposed to. (Around here anyway …)

I think Mobile will take off because right now the big corporations are all over marketing these devices, and they happen to be convenient in our fast paced lives.

That said, there will be a time when you actually want to find out more information about (for example) ‘San Diego Tourism’ and at that point … SMS isn’t going to cut it. You’ll need a proper website – and hopefully, the people you are channeling into your website, are prepared to, and willing to spend time there because they’re interested. You’re not just spamming them with SMS and reaping poor feedback through convenient response options. You ENGAGE them that way, and THEN offer up the more robust user experience.

Mobile devices will continue to be great tools to access ’stuff’, but it’s still up to us, and everyone else, to have something “real” to offer. It’ll be increasingly important to have marketing plans that include Mobile, Web, Print and Radio as part of a larger plan that funnels people towards a goal.

They shouldn’t be arbitrarily planned out seperately, but should all work together, utilizing each others strengths to overcome a different medium’s weakness.

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