The Mission

A United Kingdom company that wanted to establish a presence in North America to support its Canadian and American wholesalers. Balti Wines wanted a website that would appeal to North American values while distinctly setting itself apart from Canadian and American wineries.

The Method

First, determine the unique qualities of Balti Wines within the European market and how those qualities would translate to North American tastes. Second, choose a common denominator between Balti Wines U.K. and Balti Wines U.S.A. that would cross promote the Brand. Third, Make sure the brand is properly represented online.

The Result

A site that was designed and developed in early 2004 that has proven itself in terms of attention grabbing and longevity of design for our client. The design correctly reflects the wine's brand message and look. Consumers can visit the American site for information on Balti Wines and their distributors.