The Mission

Design a new brand image to communicate to the premium high-end beer consumer.

The Method

When Brecknock came to us looking for a new look for their brand, we first began with numerous hours of intensive research looking at various organic and non-organic beer brands. We wanted to create an image that appealed to their target demographic and stood out from the large number of other beers available.

The Result

We successfully created a brand image with design consistency that carried over from their logo to the bottle label and packaging. The design effectively communicates the desired message of premium organic beer. The new branding is currently being heavily marketed by Brecknock as they gain recognition and awareness in the general public.