The Mission

To provide our client, BrainTrust Canada, with a website that would become the heart of their injury prevention initiative. BrainTrust wanted an informative, functional and unique design for the site, so that it would reach its high risk target group, males 16-25 years old.

The Method

We used social marketing techniques and the latest web technology (at the time.) Simulators were created with the use of Flash, giving the site a unique approach to educating an audience that doesn't want to be told what to do. The website features a 3D brain; where parts of the brain are actual areas that control emotions, motor skills and thought processes. The website contains simulators that simulate the everyday social situations may be like after suffering brain injury. You can take a series of tests by answering questions or playing games that will show you how your capabilities may be distorted if you don't protect your head.

The Result

The results are far greater than we imagined! The website has been viewed 9,400 times to date in over a hundred countries around the world. It has also been featured on the channels, on the radio, in several newspapers, in magazines and on the internet. Hear what Magda Kapp, the Social Marketing manager for BrainTrust has to say about Aristech's efforts.

"Last year we embarked on an injury prevention initiative to reach the highest risk target group for brain injury: males 16-24 years of age. We chose to reach them through social marketing, as this age group is constantly bombarded by messages in the media, and it was important to 'cut through the clutter'. The heart of the campaign was the new website - protectyourhead.com - which was expertly crafted by the team at Artistech Newmedia, and is the 'call to action' in every part of the injury prevention campaign.

Artistech brought to life our vision of the website, it is not only clever and interactive, but also informative. One of the highlights are the 'simulators', a series of exercises that communicate the effects of brain injury that people don't necessarily consider: such as problems getting a date, losing friends or not working again. Brain Trust Canada is striving to bring awareness to this serious issue, and the protectyourhead.com campaign is an important tool to reach the younger high risk audience."