You only have a few seconds to get your message across to your visitors so why make them sort through unnecessary information?
A Microsite is an online marketing experience that generally highlights a particular promotion, new product, or seasonal event. For example, a Microsite could be used for the launch of a new car or beverage.
Because the information in a Microsite is focused it is generally smaller than a normal sized web site. This allows viewers to be immersed in the details of a particular product or brand message. Rich media microsites that use Flash to deliver high-quality animation, streaming audio and video, and software-like features such as games are now common.
Depending on the complexity of features, Microsites can be an affordable alternative to large scale web sites. Microsites are able to be incorporated into existing websites so generally new domain names or hosting aren't required.
The real value of a Microsite is when it acts as a hub for a marketing campaign. Microsites can also be set-up to collect information about viewers visiting the site. This can be done in a variety of ways including web analytics and registration forms. When used often, Microsites can help you clearly understand your visitors preferred products or services, which offline medias are driving attention and other interesting information about your internet advertising or marketing campaign’s audience.
Artistech can help you develop a dynamic Microsite for your company using a variety of technologies such as Flash web design.
View our Web Design Portfolio for examples of our work.
< view Artistech Newmedia services |
