MARCH 06 - PIMP MY RIDE - A month of automobile projects

We may not be able to build cars that shoot rockets, or satellite pen phones, but when asked to develop an invitation for the new Kelowna BMW Dealership's James Bond themed evening we jumped at the opportunity. “Working within BMW Canada's internal guidelines was a fun challenge” said Brad Marshall, one of Artistech's creative directors. “Our experience working with large brands like RBC Dominion Securities gave us the understanding how to make this a very smooth project.”

Artistech also had the privilege to work on another automobile related project this month. Creating a new identity and branding materials for "Canadian Image Customs" or “C.I.C”, a sophisticated retailer of high quality wheels and rims. Considering C.I.C is the expert when it comes to "pimpin" rides, Artistech used metallic ink to give C.I.C's branding materials some extra “bling” value.

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